Margin vs Markup

ActionFlow can set a default markup and a default margin for price lists.

Note: Set only a default margin OR default markup for price lists.

Margin vs Markup

Margin – how much revenue becomes a profit after cost of goods sold (COGS)

ActionFlow can use a set Margin to calculate revenue.

Markup – how much you add to the cost of a product to make a profit

ActionFlow can use a set Markup to calculate revenue.

ActionFlow Examples

In this example, the cost for a slab is $839.64. 

Margin

When a 20% margin is applied to the slab, the revenue becomes $1,049.55.

Markup

With the Markup % tool, ActionFlow first calculates the unit revenue based on the formula set in the Cost Definitions grid for that Price List. Then the markup % is applied to unit revenue (as opposed to cost).

When a 20% markup is applied to the slab, the revenue becomes $1,007. 

Conversion Between Margin and Markup

To convert between the two:

Example:

Markup and Margin Chart:

Markup

Margin

15%

13%

20%

16.7%

25%

20%

30%

23%

33.3%

25%

40%

28.6%

43%

30%

50%

33%

75%

42.9%

100%

50%

150%

60%

200%

66.7%

300%

75%